SEAGRASS REALM: Vital Bloom
Live Experience, Brand & Environmental design
ROLE
Lead Designer
DELIVERABLES
Signage
Office materials
Pitch cards
Business plan & profile
Onboarding handbook
Character profile cards
Vinyls
Job role cards
Magazine
Newspaper article
Product labels
Shipping labels
Website & store
OVERVIEW
Seagrass REALMs (Real-life, Experiential, Adaptive, Learning, Modules), are fully immersive, escape-room style experiential learning designed for personal and professional development. Each REALM is customized to fit each group’s unique goals and needs.
Vital Bloom is an immersive brand strategy REALM where participants step in as consultants to help a struggling plant-based skincare company rediscover its identity. Teams analyze the brand’s history, audience, messaging, and operational challenges to create a focused marketing plan that supports growth without losing the authenticity at the heart of the company.
CREATIVE CONCEPT
The creative direction reflects Vital Bloom’s evolution from a small, Black-owned skincare business into a growing, established brand. Inspired by its organic products and plant-based roots, the visual identity uses warm natural tones, earthy textures, flowing patterns, and soft, organic shapes to create an environment that feels authentic, restorative, and grounded.
