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VIEW MY FEATURED UX Case Studies.

OR Check out some of my selected work.

Just Breathe Physical Therapy

Just Breathe’s owner, Dr. Sarahann Callaway, requested to update her business website. She was in the process of opening her own private practice and wanted to invest in her online presence.

GOAL: The goal was to establish an online presence and increase her client base.

RESULTS: Compared to last year, website traffic increased by 151%, bounce rate had decreased by 27%, unique visitors had increased by 115%, and pageviews had increased by 210%. Additionally, Dr. Callaway was able to meet her patient number goal within 2 months of opening her practice.

UI Design, UX Strategy, Information Architecture, Front-End Development, Squarespace, 0→1 Launch

Tri-State Pelvic Health Summit

Just Breathe’s owner, Dr. Sarahann Callaway, wanted to host a new annual pelvic health conference for fellow PT and OT professionals.

GOAL:The goal was to create a website that can be reused yearly, and that will allow participants to get event information and purchase tickets directly through the site, rather than using an outside platform. The ticket sale goal for this year was 26 tickets.

RESULTS: Based on user feedback, users found it easy and seamless getting the event information and purchasing their tickets. The 26 ticket sale goal was met by the launch of the event.

UI Design, UX Strategy, Information Architecture, Front-End Development, Squarespace, eCommerce, 0→1 Launch

C&M Plumbing & heating

The owners of C&M Plumbing & Heating requested a website re-design. Their local presence was well established, but their online presence was lacking.

GOAL: Their goal was to increase their online user engagement.

RESULTS: Compared to last year, user visits increased by 12%, bounce rates were reduced by 10%, unique visitors increased by 5%, and pageviews were increased by 16%.

UI Design, UX Strategy, Information Architecture, Front-End Development, Squarespace, 0→1 Launch

Arc

Arc had gone through internal structural changes, which needed to be reflected on their website. Additionally their website had many broken parts and missing elements, making it unable to be used properly.

To fix this, I had conducted a thorough web audit of their website, and after approval from stakeholders, had reflected the changes necessary to improve the website’s responsiveness and usability.

Website Management, Web Audit, UX Strategy, Front-End Development, WordPress, Elementor, WCAG

ANEU Kitchens

ANEU Kitchens requested for me to manage their established website. This included updating content, designing and developing new pages and features, and periodically track web analytics to ensure the site maintained a strong user engagement and SEO.

Website Management, UI Design, UX Strategy, Front-End Development, WordPress, WooCommerce, Cornerstone, SEO

MedLeave solutions

Collaborating with a developer, I was asked to create a UX optimized website prototype in Figma for MedLeave Solutions.

GOAL: The goal was to design and develop a website that allows users to access medical leave tools online, using and implementing UX strategies.

RESULTS: We were able to successfully design, develop, and launch a UX optimized website for MedLeave, successfully allowing users access to the provided tools.

UI Design, UX Strategy, Information Architecture, Prototype, Figma

Your maverick move

Your Maverick Move’s owner requested we build them a single landing page to allow them to establish an online presence, which was non-existent.

GOAL: The goal was to create a website that reflects the business’ unique innovative strategy.

RESULTS: We were successfully able to come up with innovative visuals without sacrificing the professionalism and legitimacy of the business. We also successfully created a user-optimized online platform, increasing their online presence and engagement.

UI Design, UX Strategy, Information Architecture, Front-End Development, WordPress, Elementor, 0→1 Launch

Philadelphia jewish sports hall of fame

Philadelphia Jewish Sports Hall of Fame requested a logo and landing page re-design for their annual hall of fame induction ceremony.

Their main goal was to elevate their online presence in hopes to increase their donation and event revenue.

UI Design, UX Strategy, Information Architecture, Front-End Development, WordPress, Divi, 0→1 Launch

view my brand & campaign work.

hi there! I’m Julia Olekszyk.

The founder of Code & Canvas.

I’m a digital designer working at the intersection of user experience, web development, and brand storytelling, creating experiences that not only look great, but drive real results. With a background spanning both product design and marketing, I bring a hybrid approach to every project. I’ve led the design and development of end-to-end digital experiences from early concept to final build and launch across websites, campaigns, and branded platforms.

My work focuses on balancing user needs with business goals, whether that’s simplifying complex information, increasing conversions, or building cohesive brand experiences across touchpoints. I’ve worked with startups, agencies, and established organizations to design and launch responsive websites and digital products, create scalable design systems and user flows, translate brand strategy into engaging and high-performing experiences, and optimize content-heavy platforms for clarity, usability, and conversion.

Arc Peer support services

Arc had gone through internal structural changes, which needed to be reflected on their website. Additionally, the website was mostly designed, developed, and live, but there were many issues with it’s usability (missing and broken links, not WCAG compliant, etc.).

To fix this, I had conducted a thorough web audit of their website, and after approval from stakeholders, had reflected the changes necessary to improve the website’s responsiveness and usability.

Web Managment, Web Audit, UX Strategy, Front-End Development, WordPress, Elementor