HISTORIC PHILADELPHIA INC.
event branding & marketing
ROLE
Lead Designer
DELIVERABLES
Event emails
Social media graphics
Invitation & envelope
Event signage
OVERVIEW
For the 20th anniversary of Evening in Franklin Square, I developed a cohesive event campaign spanning digital promotion, print invitations, and on-site signage. The annual fundraiser celebrates Historic Philadelphia, Inc. while also kicking off the Philadelphia Chinese Lantern Festival, making the anniversary an opportunity to create something more distinctive than the organization’s traditional event branding.
CREATIVE CONCEPT
The visual direction was inspired by a traditional china plate, referencing china as the traditional 20th anniversary gift, while also creating a natural connection to the Chinese Lantern Festival.
I developed an ornamental, celebratory look that felt appropriate for the milestone, while remaining polished and recognizable for Historic Philadelphia’s audience. The client typically prefers to stay close to its established visual style, so this campaign was an opportunity to introduce a more conceptual direction across the full event experience.
