Recycle Phily Green Schools
Event branding & design
ROLE
Lead Designer
DELIVERABLES
Brand design
Print design
Wayfinding
OVERVIEW
The Green Schools Initiative supports Mayor Parker’s commitment to environmental sustainability and high-quality education by providing Philadelphia schools with funding for student-led projects such as gardens, composting systems, and recycling programs.
For the program’s annual recognition event, I created a coordinated set of materials celebrating participating schools and highlighting the students behind their sustainability efforts.
CREATIVE CONCEPT
The campaign needed to feel educational, optimistic, and celebratory while remaining appropriate for a City of Philadelphia initiative. I developed a cohesive visual system that could work across both school-facing materials and the final awards event, creating consistency from participation through recognition.
