Girl Scout
Marketing & social media campaign
ROLE
Lead Designer
DELIVERABLES
Social media graphics
Flyers
OVERVIEW
As the primary designer for Girl Scouts of Central & Southern New Jersey’s social campaigns, I create promotional graphics for camps, events, recruitment initiatives, retail updates, and other council programming. Over the past several months, I have designed all of the organization’s social campaign creative, translating provided messaging and event information into engaging, audience-focused content.
CREATIVE CONCEPT
Each campaign serves a different audience and objective, so the creative direction shifts based on the program rather than relying on a single template. Working within Girl Scouts’ established brand guidelines, I have significant creative freedom to develop unique concepts, layouts, typography, illustration styles, and imagery while maintaining overall brand consistency.
The result is a flexible body of work that feels distinctly Girl Scouts while allowing each event to have its own personality and visual story.
