OVERVIEW

Spark PHLpreK provides support and resources to Philadelphia educators working to strengthen the quality of early childhood learning. Since July 2024, I have served as the designer for the program’s ongoing social media content, creating several graphics each month to promote services, resources, events, and educational initiatives.

CREATIVE DIRECTION

I developed the overall visual direction for Spark PHLpreK’s social presence and created a flexible set of templates that established greater consistency across the account.

Rather than applying the same layout to every post, I adapt the creative style to fit the topic while maintaining recognizable typography, colors, graphic treatments, and overall brand language. This allows individual campaigns to feel relevant to their content without losing cohesion across the larger social feed.